Direct Marketing

Summer presents an opportunity for nonprofits adopt a strategic approach. Here’s how to use the slump to jumpstart year-end giving.

Push past writer's block and get your email message flowing, so you can inspire donors and attract…

Constant Contact acquired email marketing and automation platform, Moosend, complementing its SaaS marketing platform.

Here’s what pending postal rate hikes mean for your nonprofit — and how you can keep your direct mail program effective and affordable.

In the face of challenges, don’t hunker down. Tell your supporters — plain and simple — how they can help.

It makes absolutely no sense to base a fundraising appeal on a logical argument, but you see it all the time. Instead, do this.

For marketers and social media managers who do it all, here are seven tactics to help you spread the good word about your cause.

LG Ad Solutions and AdGood are making connected TV advertising more accessible for nonprofits by leveraging unsold streaming inventory.

Streaming can enable nonprofits to deepen audience engagement. Here’s what you need to know about this avenue for digital advocacy.

Here are four rules one nonprofit bent or broke to boost email unsubscribe rate, social media donations and more.

Personalization is key to direct mail success. Here are six ways nonprofits can take direct mail personalization to the next level.

Email communications are vital to nonprofit fundraising and marketing, so here are four ways to make your emails more effective.